From your first launch to scaling demand for multiple products and services, it takes a rare mix of experience, skills and resilience to market impact.

The mix

Good marketing is when your product or service delivers on its brand promise. Excellent marketing is when it overdelivers and customers can’t stop talking about you.

When you’re promising to make the world a better place impact marketing matters.

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Read: The Business of Making Positive Impact

portrait of vanessa vigar, leaning on her hands, crossed in front of her. She has shoulder length hear and wears glasses.

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I am Vanessa Vigar and here is what I offer brands who want to make more and better impact.

Marketing and sales strategy

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Fulfilling missions with proven, SMART strategies.

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Showcase: Benefiting from the business of accessibility, not just the feel good factor.

Talking about the value of accessibility, for people and profit.

Community and events

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Building brand advocacy and business opportunities.

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Showcase: Co-creator and programme lead for Inclusive Innovations, a series of events and community that connects health tech innovators and their prototypes to stakeholders across media, government, business, NGO and customers. 6 years and counting!

Inclusive Innovations, showcasing innovators who are making the world more accessible.

Communications and demand generation

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Creating customer journeys and telling powerful stories.

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Showcase: Ally from Envision, the world’s most accessible, ubiquitous AI assistant.

https://youtu.be/GcwstAtgHOM?si=879V_L

“Vanessa was the heart of how Envision’s story was told to the world. We build technology for blind and low-vision users, but Vanessa understood something important from the start: the real story is never the technology. It is what people do with it. She made our users and their experiences the centre of everything we communicated, finding and amplifying the moments where our products genuinely changed someone’s day-to-day life. That shift in how we told our story changed the way people see Envision.” Karthik Mahadevan, Envision.

Accessibility assessments and training

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Helping organisations and brands be more accessible to everyone.

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Proud to have worked with**: Envision, Land Life, Accedo, Verimatrix, Ir.deto, Sony Pictures Entertainment, Turner Broadcasting (Warner Bros. Discovery), NBC Universal, ESPN and many more.**